Hey you, I'm Jeda, boss of mischief, storytelling & strategy around here.
I write fiction & poetry and make art, often exploring intersections of identity, (be)longing, creativity, feminism, parenting and the womxn of colour experience.
I also help creative entrepreneurs navigate their stories via intuitive + strategic copywriting & marketing.
If you enjoy using expansive, supportive frameworks to develop your writing, content marketing and strategy and you seek meaningful connection with your audience/readers, you're in the right place.
Love reading fiction which explores what it means to be human? You’re also in the right place!
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Since 2003, I’ve worked with 100s of diverse, inspiring businesses, from trailblazing start-ups to bodacious, award-winning bizmamas - find out more about my philosophy and background as a copywriter and content strategist.
I’ve adored writing stories, poems and letters since I can remember - find out more about my creative writing.
Awards & words to make me blush
- Shortlisted, Words With Jam 2011 Short Story Competition
- Highly Commended, The Yellow Room Spring 2012 Short Story Competition
- Finalist, Momaya Press 2010 Short Story Competition
“Lovely, economical writing and fantastic turns of phrase.” – Willow
“I love the economical observation and the raw but restrained narrative voice. Your writing is wonderfully visual – it has the lilt of poetry and its rare to find such attention to style.” – Jane Hales
- Shortlisted, Shell LiveWIRE 2005 Young Entrepreneur of the Year
- Shortlisted, O2/Grazia 2008 Fashion Business Award
“Jeda feels like a partner in my business. She genuinely cares about the success of her clients and she goes above and beyond to add value (for you and your clients).” – Danielle Zeigler, SEO Specialist + Digital Strategist
“Jeda is an excellent communicator and empathetic listener – ensuring your business needs are met from all angles." - Victoria Handley, No Pink Please
Dark, twisted fairy tales
Silence to write
Boogieing all night to funk, soul & ska
His homemade pizza and a quality film
Getting lost in research
Sci-fi and fantasy films, series, art, stories
My wacky, loud, thoughtful, loving, cheeky extended family
Chocolate anything & a warm pot of tea
Sharing untold histories
My awe-inspiring, mayhem-making, clever, hilarious kids. Always.
Argh, so many! Andrea Levy, Margaret Atwood, Toni Morrison, Octavia E. Butler, Haruki Murakami, Oliver Jeffers, Maya Angelou, Angela Readman, Susanna Clarke, Gillian Flynn, Chimamanda Ngozi Adiche, Ursula Le Guin, Roald Dahl, Malorie Blackman, Rosie Garland, Zadie Smith, Suzanne Collins, Reni Eddo-Lodge, George Orwell, David Mitchell, Nikita Gill, Jasmin Kaur… Whoever I'm reading right now!
Check out these lists for more inspiring creatives:
Looking for a copywriter or someone to help you with your content strategy and marketing? Let's Collaborate.
Want to know my street cred?
Find out about business history, plus my philosophy + background as a copywriter + content strategist.