Easily create more content using categories & tags – FREE blog topic ideas template

Download the FREE, editable custom made blog topic ideas template to generate blog topics fast
10 min | When I first started with working with my client Danielle Zeigler, she already had a lot of posts on her blog – and they were great posts. Danielle had become more refined in her topics as she’d developed her business and wanted to get even more strategic with her content. The very first thing I did was go through all her posts and put them into a spreadsheet under her six main categories. Using existing posts, categories and tags, I was able to brainstorm many more topics and, when I started my own blog, I did the same thing but from scratch. The Blog Topic Ideas Template was born!

The great thing about this template is that it helps you pull together a more cohesive blogging strategy by:

  • Helping you decide what content is really important (to you & your readers)
  • Narrowing the focus of your blog’s niche and main topics (categories)
  • Aligning your sub-topics (tags) under your blog categories to give you a stronger, more cohesive message
  • Generating more ideas for your other marketing, such as your social media.

Like my submission tracker for writers (+ writing catalogue spreadsheet), I knew I couldn’t keep this to myself.

The beauty of this spreadsheet is that it’s really easy to use and will help guide you into brainstorming ideas. I’ve included examples from my own blog topic ideas template, but you can use this, whatever your niche, personal or business or art or… [enter your sector]

And, if you don’t know where to start – read on for some tips below 🙂


Download the Blog Topic Ideas Template in The Vault

The content-generating spreadsheet is waiting for you in The Vault

Blog topic ideas template



What to write about on your blog – how to generate blog topic ideas the easy way

If you want to write about all manner of random topics and lay your personal life bare for all to see, you can do that on a personal blog. But, if you want to develop a personal brand or you have a business or you want to make money from your art/writing/etc (that’s a business!) then, going forward, I urge you to think about why you’re writing and who you’re writing for?

I believe, the purpose of your blog is less about what content you want to create and more about:

What content your audience wants & needs

Not in a ‘the customer is always right’ way, but more in a ‘this is how you can sing to the hearts of your ideal client‘ way.

This is because your blog is actually a fantastic marketing tool. Not for immediate selling, but for:

  • Demonstrating your abilities
  • Developing your voice and your brand image
  • Providing space for the right people to get to know you
  • Helping people decide if they ‘get’ you and you ‘get’ them
  • Deepening your relationship with your potential ideal clients

All of these things work together and, in fact, pre-qualify your ideal clients by enabling them to pick you.

Your blog - your marketing - isn't about you, it's about THEM: your ideal readers, followers, subscribers, potential clients, customers, fans - your audience community (aka peeps, homies, tribe...) #bloggingstrategy #marketingstrategy Click To Tweet

But… but…

It’s not always as straightforward as that. Creators – writers, artists, illustrators, printmakers, poets, musicians, dancers, etc often have to straddle many worlds to make ends meet, as do (for example), mum/dad/mom bloggers – we are a world filling up with more polymaths!

For many of us, it feels impossible to drill down into only one very specific topic. We have too many interests &/or we’re building a personal brand. But that gives us an advantage of the multi-national companies, because people are buying YOU as well as your product or service. And being a polymath means you’re highly inventive.

Picture this:

Your dream is to be a fiction writer full time and do nothing but live inside made-up universes, cranking out bestselling novels all day every day (yes please!)

The reality is you write fiction and earn pennies on each book sale which, if you’re lucky, you don’t see because you got a 5-figure advance. That’s the reality for 99% of novelists. So we write other stuff – we’re copywriters & content strategists for businesses, we’re part-time writing teachers, we have a job or a life which has nothing to do with writing, but everything to do with living – all of which we enjoy and wouldn’t drop if we won the Man Booker.

That dream, it’s impossible. Even if you were a multi-bestselling novelist, novels don’t sell themselves. You have to do at least some publicity.

Nevermind the fact that you are a multi-dimensional person with divergent interests – there’s a way you can bring these together within your brand and blog.

Coming up with content ideas to publish on a semi-regular basis is hard!

Blogs that appear to publish every week or more frequently? Either they’re not sleeping, not working full-time (yes, parenting is a full-time job), desperately need a creative outlet &/or community connection,  leave housework till last, or they’ve got people helping them out (though you’d never know!)

It all comes down to time.

And that’s where strategic thinking can really help you out.

Getting organised with your topics and brainstorming in a specific, more directed way can help you generate blog topic ideas fast.


Get your content organised and post ideas flowing with a blog topics template in 3 simple steps

1 | First up, brainstorm your topic and sub-topic ideas (many of these will become your Tags) – consider:

  • What you do?
  • What products &/or services you offer?
  • Who your readers are?
  • What they want to know?
  • What they want to learn?
  • How you can help them?

2 | Narrow your sub-topics down to a few main Categories – try to choose no more than 6:

  • What over-arching theme ties them together?
  • How can you bundle your tags under 1 – 6 main Categories

3 | Expand your brainstorming into actual blog topics by extending ideas out from your Tags (#1):

Bonus! | You’ll have lots of ideas for social media content and those posts will also be aligned with your blog – hello cohesive branding + marketing.

CAVEAT: When assigning Categories & Tags, view your Categories like your table of contents and your Tags like your index. Avoid duplicate phrases for Categories & Tags and, where possible, assign only on Category per post. Learn more about Categories & Tags for WordPress & for Squarespace.


What you get if you download the template

My Blog Topic Ideas Template (in The Vault) includes the following:

  • Colour coded worksheets:
    • 6 colour coded Category pages
    • Categories & Tags directory page
    • Categories & Tags directory example page
    • A Blank Category page
    • People Quoted page, so you can give them a shout out/tag
    • A “My Guest Posts” page for articles published elsewhere
  • Each colour coded Category page has:
    • Frozen/hovering topbar title menu
    • Spaces to link your published posts & draft docs
    • Dates published/due
    • Link to any opt-in freebie, product or service
    • & more!
  • Plus, it’s completely blank for you to edit & adapt

It’s essentially a database of all your blog content – you can use it for any kind of published content really – newspaper or magazine articles, podcasts, videos or vlogs… (social media requires a slightly different format – that’s up next on here).

Not used Google Sheets before? Don’t worry – it’s really simple and completely free to use – you just need a free Google account. Or you can download Microsoft Excel or Open Document versions of it too (instructions are on the file).


Download the Blog Topic Ideas Template in The Vault

The content-generating spreadsheet is waiting for you in The Vault

Blog topic ideas template



Don’t keep this to yourself! Share with your friends.

Get this editable Blog Topic Ideas Template FREE: http://www.jedapearl.com/blog-post-categories-tags-free-blog-topic-ideas-template #bloggingstrategy #bloggers Click To Tweet