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By Jeda Pearl

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How to find the REAL essence of your ideal clients: Copywriting 101 [free download]

By Jeda
Ditch your ideal client profile and discover your ideal client essence instead

14 mins If you’d rather stab yourself in both eyes with your highlighter than spend one more minute attempting to figure out your ideal client profile this post is for you. If you’d never do anything so violent, but you’re confused and turning despondent with trying to dream up a target buyer persona that makes…

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How to find (and use) your core business purpose for meaningful success

By Jeda

12 min read Earlier this year, in one of my favourite business networking groups (the Female Entrepreneur Association Member’s Club), a fellow solopreneur who was in the start-up phase and working on her web copy, asked: “I’m creating my new website at the moment and I was wondering if anyone has good tips on how…

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How {& why} does ancient storytelling + river geography = better writing?! [Video]

By Jeda

7 min What does ancient storytelling & river geography have to do with improving your writing & marketing? Get to know the third Storytelling Siren, Jagua, and how she can help you improve your business writing and marketing.   Streams of Your Business River Source and Streams – Creates your brand identity {your philosophy, visual…

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Who are the memorable lead characters in your business story? [Video]

By Jeda

7 min WHO are the lead characters in your business story and how can you make them memorable? In this video post, we’ll talk about characterisation and how you can use this storytelling element to create more impact in your business writing.   You Are Your Brand Sure, have brand ambassadors – customers, staff, contractors and…

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9 easy ways you can break through Writer’s Block [Video]

By Jeda
9 easy ways to break through writer's block, business writing

20-minutes You want to write own content but every time sit down, the blank page just stares at you, and stares at you and stares at you. Well, today I want to share lots of tips to help you get over your writer’s block and dive back into the content creation flow. In the video…

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How to write compelling stories your clients will love

By Jeda
How to write compelling stories your clients will love

Figuring out the business stories which resonate with your specific ideal clients can drive you to distraction some days! But it doesn’t have to be that way. I’ve identified 8 key storytelling elements which heart-fuelled business owners can use to make the process much easier – elements which help you forge stronger, deeper and more…

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How to catch your ideal client’s attention and keep them captivated {Storytelling Sirens} [Video]

By Jeda
Intrigue, Storytelling Sirens writing guide, business writing, copywriting, content writing

Watch the 5-minute video below where I talk about Storytelling element #1: Intrigue.   Discover the 8 vital & compelling storytelling elements and how to use them in your business content {there are bubbles & everything!}: Download your writing companion, The 8 Storytelling Sirens   Video notes With so many distractions and so much content being…

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Happy Un-Valentine’s Day! {or How to nurture your audience year-round}

By Jeda
Happy Un-Valentine’s Day or How to nurture your audience year-round

My partner and I don’t celebrate St Valentine’s Day. We tried it for the first couple of years but, to be honest, it felt forced and anti-climatic. So, about 17 years ago {or possibly longer!} we made a pact to never celebrate it – not even a card was exchanged. Oh, we felt rebellious! As the…

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How to determine the main goal or objective of your copy [Video]

By Jeda

3 minute video – watch or read below. The next time you’re writing something important, like a: sales email sequence, sales page for your new product or service, blog post where you’re sharing valuable content as part of your marketing strategy, or landing page for your pre-launch campaign, you need to allocate time to consider:…

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What strengths are you not using? [Video]

By Jeda

  10 min exercise You are strong – bring it! Grab a notebook {or scrap of paper} and watch the 2-minute video or read the prompts below. Today I want you to think about what strengths you are not using in your business. Do this: Make a list of the strengths you are currently using…

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Blog Categories

Blog posts on collaboration, creating a movement with your business, creative business and meaningful success How to make deeper, more magnetic connections in your writing and marketing, including email marketing and content marketing Writing tips from an experienced copywriter (and creator of the Storytelling Sirens) who specializes in small businesses, plus posts on copywriting, sales writing, as well as creative inspiration.
Post for purpose-driven business owners and creative entrepreneurs who want to build a movement and live a meaningful life. Find posts on Identity, lessons and mission here. Blog posts on mindset, focus and ethos for ethical businesswomen and female entrepreneurs - let's talk about perfectionism, vulnerability, creative blocks, the blues; how to deal with your Inner Critic. Strategies to build momentum, whether you're launching, business planning or creating a movement - let's figure out all the steps of your customer journey and make your success a reality!
Business writing tips for all aspects of your business - web copy, blogging tips, content strategy, copywriting 101, email autoresponder sequences, writing for your ideal client; marketing collateral, such as press releases, lead magnets, sales pages, business names & taglines, ebooks... Lots of writing strategies for your business, plus how to make your dreams and wider vision a reality with strategic thinking, planning and implementation tips. All things marketing for small business owners and creative entrepreneurs - how to nurture your audience with email marketing, content marketing, events and more

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Testimonials

“I highly recommend Jeda. The sales page copy she wrote made me want to buy my own product!"  – Daniela Woerner, AddoAesthetics

I was completely blown away by your help! Your ideas are fantastic and it's so refreshing for someone to come up with ideas like this." – Helen Newby, Dee Dee & Boo

"Jeda is an excellent communicator and empathetic listener – ensuring your business needs are met from all angles.” – Victoria Handley, No Pink Please

“I’ve had great feedback about my website content and you made the experience amazing!” – Kristy Gostelow, Kadence Group

“Jeda is a true word magician! The way she transformed my thoughts (that were all over the place) into a well formatted copy amazes me! She takes care of everything and goes above and beyond. Her system is amazing and she is so easy to work with." –Tjasa, Miss Ollie Photography
"I was completely blown away by your help! Your ideas are fantastic and it's so refreshing for someone to come up with ideas like this.” – Helen Newby, Dee Dee & Boo

Recent Posts

Blog Categories

Blog posts on collaboration, creating a movement with you business, creative business and meaningful sucessHow to make deeper, more magnetic connections in your writing and marketing, including email marketing and content marketing Writing tips from an experienced copywriter (and creator of the Storytelling Sirens) who specializes in small businesses, plus posts on copywriting, sales writing, as well as creative inspiration.

Post for purpose-driven business owners and creative entrepreneurs who want to build a movement and live a meaningful life. Find posts on Identity, lessons and mission here. Blog posts on mindset, focus and ethos for ethical businesswomen and female entrepreneurs - let's talk about perfectionism, vulnerability, creative blocks, the blues; how to deal with your Inner Critic. Strategies to build momentum, whether you're launching, business planning or creating a movement - let's figure out all the steps of your customer journey and make your success a reality! Business writing tips for all aspects of your business - web copy, blogging tips, content strategy, copywriting 101, email autoresponder sequences, writing for your ideal client; marketing collateral, such as press releases, lead magnets, sales pages, business names & taglines, ebooks...Lots of writing strategies for your business, plus how to make your dreams and wider vision a reality with strategic thinking, planning and implementation tips.

All things marketing for small business owners and creative entrepreneurs - how to nurture your audience with email marketing, content marketing, events and more