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By Jeda Pearl

Discover my reliable writing tips to connect with more ideal clients & grow your business:

+ Tips from my Notebook Letters. Your details are safe - we hate spam & respect your privacy.

Peek inside my Notebook and you'll find writing tips, authentic connection & how to sing to the hearts of your ideal clients {AKA marketing strategies} + stories, poems and musings on creativity, life & meaningful success.

The top 17 freemium and FREE stock photo sites, in order of diversity

By Jeda
diversity in stock photos

8 min | Diverse Stock Photos series Part 4 Welcome to the final post in my 4-part series on diverse stock photos! We’ve covered a LOT of ground so far and I’m delighted to be finishing with a longish short list of sites where you can find freemium & free stock photos. As a women of…

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8 marketplaces for stellar diverse, affordable & creative stock photos {+ 9 premium sites}

By Jeda
affordable diverse stock photos

15 min | Diverse Stock Photos series Part 3 Welcome to Part 3 of my 4-part series on diverse stock photos! While creativity is always high on the agenda, this time the marketplaces had to score high on diversity too. Find out my top 8 recommendations for creative stock photos from the leading marketplaces. I’m writing…

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How feelings of shame have affected my life & business #theimperfectboss

By Jeda
My #theimperfectboss moments where feelings of shame have affected my life & business

11 min | This post is going to be raw – for me to write and, possibly, for you to read. Caveat: While swearing isn’t part of my brand ethics or anything, this post may also get a bit sweary. It’s important to recognise, I don’t feel this way every day. I’m really very happy…

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Mixtape Social: Summer’s end, Aurora Borealis + join #theimperfectboss

By Jeda
Mixtape Social: Summer's end, Aurora Borealis & join #theimperfectboss

8 min | In this post, I share #theimperfectboss campaign {join us!} + imperfect boss posts to read by incredible businesswomen, late summer tunes to drench your ears in sun-shining rays and more! In my Mixtape Social posts I share lovely or critical or fascinating things which spark my curiosity {and I think will spark yours} + personal…

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The 15 best places to find diverse stock photos for ethical, style-savvy businesswomen & bloggers

By Jeda
diverse stock photography

12 min | Diverse Stock Photos Series Part 2 Welcome to Part 2 of my 4-part series on diverse stock photos! You’re obviously here because you want your brand to be more inclusive and representative of the global village that you serve. By using photos with people of colour*, you’re taking the right steps towards social…

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Why it’s time for you to use stock photos featuring people of colour {+ free vs royalty-free licensing}

By Jeda
Why use stock photos featuring people of colour, more people of color are needed in brand photos

12.5 min | Diverse Stock Photos Series Part 1 Photos tell powerful stories which our ideal clients and wider audience can relate to on a visceral level. Visual content gets much more engagement than posts without {source: HubSpot} but, as small business owners and solopreneurs, we have to handle a master juggling act on a daily…

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Mixtape Social: Power, grit & female entrepreneur start-up stories

By Jeda
Power, grit & female entrepreneur start-up stories

9 min | In my Mixtape Social posts I share lovely or critical or fascinating things which spark my curiosity {and I think will spark yours} + personal stories & what I’m reading, kindling or listening to + change-making business owners, incredible creatives and inspiring people to discover. Sometimes themed, sometimes random. Have we met? Share your…

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The ultimate guide to writing and editing your content – Copywriting 101 [free download]

By Jeda

12.5 min | So, you want to write {more of} your own content? Brilliant! You’re in the right place. But making your words matter to the right people – your ideal clients – is tricky. Don’t worry – you can write {and edit} with ease when you know how. In this article, I’ve taken all…

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How to find the REAL essence of your ideal clients: Copywriting 101 [free download]

By Jeda
Ditch your ideal client profile and discover your ideal client essence instead

10 mins | If you’d rather stab yourself in both eyes with your highlighter than spend one more minute attempting to figure out your ideal client profile this post is for you. If you’d never do anything so violent, but you’re confused and turning despondent with trying to dream up a target buyer persona that…

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How to find (and use) your core business purpose for meaningful success

By Jeda

5 min | Earlier this year, in one of my favourite business networking groups (the Female Entrepreneur Association Member’s Club), a fellow solopreneur who was in the start-up phase and working on her web copy, asked: “I’m creating my new website at the moment and I was wondering if anyone has good tips on how…

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Hey you, welcome to my online abode! I'm Jeda, boss of mischief, storytelling & strategy 'round here.
I love piercing through confusion, frustration & fear with compelling words - language grounded in empathy, honesty and clarity. I help incredible, heart-led business owners, like you, make magnetic connections with more ideal clients, so you can grow your business and make more impact.

Blog Categories

Blog posts on collaboration, creating a movement with your business, creative business and meaningful successHow to make deeper, more magnetic connections in your writing and marketing, including email marketing and content marketingWriting tips from an experienced copywriter (and creator of the Storytelling Sirens) who specializes in small businesses, plus posts on copywriting, sales writing, as well as creative inspiration.
Post for purpose-driven business owners and creative entrepreneurs who want to build a movement and live a meaningful life. Find posts on Identity, lessons and mission here.Blog posts on mindset, focus and ethos for ethical businesswomen and female entrepreneurs - let's talk about perfectionism, vulnerability, creative blocks, the blues; how to deal with your Inner Critic.Strategies to build momentum, whether you're launching, business planning or creating a movement - let's figure out all the steps of your customer journey and make your success a reality!
Business writing tips for all aspects of your business - web copy, blogging tips, content strategy, copywriting 101, email autoresponder sequences, writing for your ideal client; marketing collateral, such as press releases, lead magnets, sales pages, business names & taglines, ebooks...Lots of writing strategies for your business, plus how to make your dreams and wider vision a reality with strategic thinking, planning and implementation tips.All things marketing for small business owners and creative entrepreneurs - how to nurture your audience with email marketing, content marketing, events and more

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Testimonials

“I highly recommend Jeda. The sales page copy she wrote made me want to buy my own product!"  – Daniela Woerner, AddoAesthetics

I was completely blown away by your help! Your ideas are fantastic and it's so refreshing for someone to come up with ideas like this." – Helen Newby, Dee Dee & Boo

"Jeda is an excellent communicator and empathetic listener – ensuring your business needs are met from all angles.” – Victoria Handley, No Pink Please

“I’ve had great feedback about my website content and you made the experience amazing!” – Kristy Gostelow, Kadence Group

“Jeda is a true word magician! The way she transformed my thoughts (that were all over the place) into a well formatted copy amazes me! She takes care of everything and goes above and beyond. Her system is amazing and she is so easy to work with." –Tjasa, Miss Ollie Photography
"I was completely blown away by your help! Your ideas are fantastic and it's so refreshing for someone to come up with ideas like this.”– Helen Newby, Dee Dee & Boo

Recent Posts

Blog Categories

Blog posts on collaboration, creating a movement with you business, creative business and meaningful sucessHow to make deeper, more magnetic connections in your writing and marketing, including email marketing and content marketing Writing tips from an experienced copywriter (and creator of the Storytelling Sirens) who specializes in small businesses, plus posts on copywriting, sales writing, as well as creative inspiration.

Post for purpose-driven business owners and creative entrepreneurs who want to build a movement and live a meaningful life. Find posts on Identity, lessons and mission here. Blog posts on mindset, focus and ethos for ethical businesswomen and female entrepreneurs - let's talk about perfectionism, vulnerability, creative blocks, the blues; how to deal with your Inner Critic. Strategies to build momentum, whether you're launching, business planning or creating a movement - let's figure out all the steps of your customer journey and make your success a reality! Business writing tips for all aspects of your business - web copy, blogging tips, content strategy, copywriting 101, email autoresponder sequences, writing for your ideal client; marketing collateral, such as press releases, lead magnets, sales pages, business names & taglines, ebooks...Lots of writing strategies for your business, plus how to make your dreams and wider vision a reality with strategic thinking, planning and implementation tips.

All things marketing for small business owners and creative entrepreneurs - how to nurture your audience with email marketing, content marketing, events and more