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Peek inside my Notebook and you'll find... stories, poems, writing tips {biz + creative}, authentic connection, how to sing to the hearts of your ideal clients {AKA marketing strategies} + musings on the creative-business life.
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12 min | Diverse Stock Photos Series Part 2 Welcome to Part 2 of my 4-part series on diverse stock photos! You’re obviously here because you want your brand to be more inclusive and representative of the global village that you serve. By using photos with people of colour*, you’re taking the right steps towards social…
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12.5 min | Diverse Stock Photos Series Part 1 Photos tell powerful stories which our ideal clients and wider audience can relate to on a visceral level. Visual content gets much more engagement than posts without {source: HubSpot} but, as small business owners and solopreneurs, we have to handle a master juggling act on a daily…
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9 min | In my Mixtape Social posts I share lovely or critical or fascinating things which spark my curiosity {and I think will spark yours} + personal stories & what I’m reading, kindling or listening to + change-making business owners, incredible creatives and inspiring people to discover. Sometimes themed, sometimes random. Have we met? Share your…
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12.5 min | So, you want to write {more of} your own content? Brilliant! You’re in the right place. But making your words matter to the right people – your ideal clients – is tricky. Don’t worry – you can write {and edit} with ease when you know how. In this article, I’ve taken all…
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10 mins | If you’d rather stab yourself in both eyes with your highlighter than spend one more minute attempting to figure out your ideal client profile this post is for you. If you’d never do anything so violent, but you’re confused and turning despondent with trying to dream up a target buyer persona that…
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5 min | Earlier this year, in one of my favourite business networking groups (the Female Entrepreneur Association Member’s Club), a fellow solopreneur who was in the start-up phase and working on her web copy, asked: “I’m creating my new website at the moment and I was wondering if anyone has good tips on how…
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7 min | What does ancient storytelling & river geography have to do with improving your writing & marketing? Get to know the third Storytelling Siren, Jagua, and how she can help you improve your business writing and marketing. Streams of Your Business River Source and Streams – Creates your brand identity {your philosophy,…
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7.5 min | WHO are the lead characters in your business story and how can you make them memorable? In this video post, we’ll talk about characterisation and how you can use this storytelling element to create more impact in your business writing. You Are Your Brand Sure, have brand ambassadors – customers, staff,…
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6 min | You want to write own content but every time sit down, the blank page just stares at you, and stares at you and stares at you. Well, today I want to share lots of tips to help you get over your writer’s block and dive back into the content creation flow. In…
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4 min | Figuring out the business stories which resonate with your specific ideal clients can drive you to distraction some days! But it doesn’t have to be that way. I’ve identified 8 key storytelling elements which heart-fuelled business owners can use to make the process much easier – elements which help you forge stronger, deeper…
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Hey you, I'm Jeda, boss of mischief, storytelling & strategy around here.
I write fiction & poetry and make art, often exploring intersections of identity, (be)longing, creativity, feminism, parenting and the womxn of colour experience.
I also help creative entrepreneurs navigate their stories, grow their business and make more impact via intuitive + strategic copywriting & marketing. I love piercing through confusion, frustration & fear with compelling words - language grounded in empathy, honesty and clarity.
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Testimonials
“I highly recommend Jeda. The sales page copy she wrote made me want to buy my own product!" – Daniela Woerner, AddoAesthetics
"Jeda is an excellent communicator and empathetic listener – ensuring your business needs are met from all angles.” – Victoria Handley, No Pink Please
“I’ve had great feedback about my website content and you made the experience amazing!” – Kristy Gostelow, Kadence Group
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