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Inside the Vault, you'll get:

Excerpts, Stories, Poems & Art

Writing & Marketing Strategies {Business & Creative}

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Jeda's Notebook Letters + Deals & Previews

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Peek inside my Notebook and you'll find... stories, poems, writing tips {biz + creative}, authentic connection, how to sing to the hearts of your ideal clients {AKA marketing strategies} + musings on the creative-business life.

How to catch your ideal client’s attention and keep them captivated {Storytelling Sirens} [Video]

By Jeda
Intrigue, Storytelling Sirens writing guide, business writing, copywriting, content writing

2 min | Watch the 5-minute video below where I talk about Storytelling element #1: Intrigue.   Discover the 8 vital & compelling storytelling elements and how to use them in your business content {there are bubbles & everything!}: Download your writing companion, The 8 Storytelling Sirens   Video notes With so many distractions and so…

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Happy Un-Valentine’s Day! {or How to nurture your audience year-round}

By Jeda
Happy Un-Valentine’s Day or How to nurture your audience year-round

5 min | My partner and I don’t celebrate St Valentine’s Day. We tried it for the first couple of years but, to be honest, it felt forced and anti-climatic. So, about 17 years ago {or possibly longer!} we made a pact to never celebrate it – not even a card was exchanged. Oh, we felt…

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How to determine the main goal or objective of your copy [Video]

By Jeda

2 min | The next time you’re writing something important, like a: sales email sequence, sales page for your new product or service, blog post where you’re sharing valuable content as part of your marketing strategy, or landing page for your pre-launch campaign, you need to allocate time to consider: What’s really the main goal…

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What strengths are you not using? [Video]

By Jeda

  Less than 1 min | You are strong – bring it! Grab a notebook {or scrap of paper} and watch the 2-minute video or read the prompts below. Today I want you to think about what strengths you are not using in your business. Do this: Make a list of the strengths you are…

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Writing prompt: What can you not stand about your industry? [Video]

By Jeda

1 min | Grab a notebook {or scrap of paper} and watch the 2-minute video or read the prompts below. I’m sure there are lots of things you love about your sector and there is a bevvy of business leaders you admire, but what can you NOT stand about your industry? Is there something which…

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The one writing rule to rule them all is… [Video]

By Jeda

3 min | I didn’t care I was in public. And neither, it turns out, did she. The wood was worn and soft under my fingers, the varnish rubbed away by years of wiping with a damp cloth. Her saucer was chipped, showing a wedge of matt porcelain underneath the glaze. A hairline crack was…

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5 Brexit lessons to help build stronger audience relationships

By Jeda

10 min | Here in the UK we’re witnessing incredible political times as we contemplate what to do after the results of our EU Referendum (nicknamed Brexit). 51.9% of the electorate voted to leave the EU. Within hours our Prime Minister had resigned and the main political parties were in meltdown, as were the 48.1% of Remain…

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When the world feels like it’s crumbling, try this

By Jeda

7 min | When an unthinkable tragedy strikes, our heart feels ripped out of us. There’s the brief numbing shock before it scatterguns home. We have no choice but to haul ourselves through the tough time and with tender, tentative steps, move forward. But when it’s a sudden collective experience – a horrific terrorist attack near…

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Is this vital captivating ingredient missing from your writing?

By Jeda
The vital captivating ingredient missing from your writing

5 min | My brother-in-law is an actor and when he was in theatre school he had whole tutorials on this very subject. It’s the essential element which makes a character real, three-dimensional, absorbing – believable. Novelists also use this method to a realise complex scenes, plots and characters which you fall in love with.…

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35+ Manifestos I love & admire

By Jeda
On courage - inspiring quotes and manifestos for life and business

1 min | I must confess, the word manifesto used to leave a bad taste in my mouth. I didn’t like it at all. Maybe because it has political connotations and brings back horrid memories of having to pitch my political manifesto to my class in school {anything related to standing up in front of…

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Hey you, I'm Jeda, boss of mischief, storytelling & strategy around here.
I write fiction & poetry and make art, often exploring intersections of identity, (be)longing, creativity, feminism, parenting and the womxn of colour experience.
I also help creative entrepreneurs navigate their stories, grow their business and make more impact via intuitive + strategic copywriting & marketing. I love piercing through confusion, frustration & fear with compelling words - language grounded in empathy, honesty and clarity.

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Blog Categories

Blog posts on collaboration, creating a movement with your business, creative business and meaningful success How to make deeper, more magnetic connections in your writing and marketing, including email marketing and content marketing Writing tips from an experienced copywriter (and creator of the Storytelling Sirens) who specializes in small businesses, plus posts on copywriting, sales writing, as well as creative inspiration.
Post for purpose-driven business owners and creative entrepreneurs who want to build a movement and live a meaningful life. Find posts on Identity, lessons and mission here. Blog posts on mindset, focus and ethos for ethical businesswomen and female entrepreneurs - let's talk about perfectionism, vulnerability, creative blocks, the blues; how to deal with your Inner Critic. Strategies to build momentum, whether you're launching, business planning or creating a movement - let's figure out all the steps of your customer journey and make your success a reality!
Business writing tips for all aspects of your business - web copy, blogging tips, content strategy, copywriting 101, email autoresponder sequences, writing for your ideal client; marketing collateral, such as press releases, lead magnets, sales pages, business names & taglines, ebooks... Lots of writing strategies for your business, plus how to make your dreams and wider vision a reality with strategic thinking, planning and implementation tips. All things marketing for small business owners and creative entrepreneurs - how to nurture your audience with email marketing, content marketing, events and more

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Recent Posts

Testimonials

“I highly recommend Jeda. The sales page copy she wrote made me want to buy my own product!"  – Daniela Woerner, AddoAesthetics

I was completely blown away by your help! Your ideas are fantastic and it's so refreshing for someone to come up with ideas like this." – Helen Newby, Dee Dee & Boo

"Jeda is an excellent communicator and empathetic listener – ensuring your business needs are met from all angles.” – Victoria Handley, No Pink Please

“I’ve had great feedback about my website content and you made the experience amazing!” – Kristy Gostelow, Kadence Group

“Jeda is a true word magician! The way she transformed my thoughts (that were all over the place) into a well formatted copy amazes me! She takes care of everything and goes above and beyond. Her system is amazing and she is so easy to work with." –Tjasa, Miss Ollie Photography
"I was completely blown away by your help! Your ideas are fantastic and it's so refreshing for someone to come up with ideas like this.” – Helen Newby, Dee Dee & Boo

Blog Categories

Blog posts on collaboration, creating a movement with you business, creative business and meaningful sucessHow to make deeper, more magnetic connections in your writing and marketing, including email marketing and content marketing Writing tips from an experienced copywriter (and creator of the Storytelling Sirens) who specializes in small businesses, plus posts on copywriting, sales writing, as well as creative inspiration.

Post for purpose-driven business owners and creative entrepreneurs who want to build a movement and live a meaningful life. Find posts on Identity, lessons and mission here. Blog posts on mindset, focus and ethos for ethical businesswomen and female entrepreneurs - let's talk about perfectionism, vulnerability, creative blocks, the blues; how to deal with your Inner Critic. Strategies to build momentum, whether you're launching, business planning or creating a movement - let's figure out all the steps of your customer journey and make your success a reality! Business writing tips for all aspects of your business - web copy, blogging tips, content strategy, copywriting 101, email autoresponder sequences, writing for your ideal client; marketing collateral, such as press releases, lead magnets, sales pages, business names & taglines, ebooks...Lots of writing strategies for your business, plus how to make your dreams and wider vision a reality with strategic thinking, planning and implementation tips.

All things marketing for small business owners and creative entrepreneurs - how to nurture your audience with email marketing, content marketing, events and more