Marketing
Easily create more content using categories & tags – FREE blog topic ideas template
10 min | When I first started with working with my client Danielle Zeigler, she already had a lot of posts on her blog – and they were great posts. Danielle had become more refined in her topics as she’d developed her business and wanted to get even more strategic with her content. The very first…
Read More7 Vital ingredients to get your email marketing off to a flying start {+ FREE checklist}
12 min | Back in the day, during business #1, all my email marketing was done via Gmail – from press releases to newsletters to exclusive event invites. Nowadays, we’ve got so many fantastic tools at our disposal, that there’s really no excuse to not getting the core elements set up, so you can grow…
Read More507 powerful words to help you write remarkable headlines – an indispensable index
7.5 min | Writing better headlines is a top priority for any savvy business owner who publishes content – they’re vital to your success. Great headlines make the difference between getting more click-throughs, subscribes and sales, versus complete inaction. The beauty of this list is, you don’t have to sacrifice your authentic brand to write…
Read MoreThe top 17 freemium and FREE stock photo sites, in order of diversity
8 min | Diverse Stock Photos series Part 4 Welcome to the final post in my 4-part series on diverse stock photos! We’ve covered a LOT of ground so far and I’m delighted to be finishing with a longish short list of sites where you can find freemium & free stock photos. As a women of…
Read More8 marketplaces for stellar diverse, affordable & creative stock photos {+ 9 premium sites}
15 min | Diverse Stock Photos series Part 3 Welcome to Part 3 of my 4-part series on diverse stock photos! While creativity is always high on the agenda, this time the marketplaces had to score high on diversity too. Find out my top 8 recommendations for creative stock photos from the leading marketplaces. I’m writing…
Read MoreThe 15 best places to find diverse stock photos for ethical, style-savvy businesswomen & bloggers
12 min | Diverse Stock Photos Series Part 2 Welcome to Part 2 of my 4-part series on diverse stock photos! You’re obviously here because you want your brand to be more inclusive and representative of the global village that you serve. By using photos with people of colour*, you’re taking the right steps towards social…
Read MoreWhy it’s time for you to use stock photos featuring people of colour {+ free vs royalty-free licensing}
12.5 min | Diverse Stock Photos Series Part 1 Photos tell powerful stories which our ideal clients and wider audience can relate to on a visceral level. Visual content gets much more engagement than posts without {source: HubSpot} but, as small business owners and solopreneurs, we have to handle a master juggling act on a daily…
Read MoreHappy Un-Valentine’s Day! {or How to nurture your audience year-round}
5 min | My partner and I don’t celebrate St Valentine’s Day. We tried it for the first couple of years but, to be honest, it felt forced and anti-climatic. So, about 17 years ago {or possibly longer!} we made a pact to never celebrate it – not even a card was exchanged. Oh, we felt…
Read More5 Brexit lessons to help build stronger audience relationships
10 min | Here in the UK we’re witnessing incredible political times as we contemplate what to do after the results of our EU Referendum (nicknamed Brexit). 51.9% of the electorate voted to leave the EU. Within hours our Prime Minister had resigned and the main political parties were in meltdown, as were the 48.1% of Remain…
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