A spectrum of services for a hub of expertise
Tagline + Web Copy + Marketing + Strategy + Blogging + Website Management + Print + Press
About Dance For All
Founded in 1985, Dance For All is Scotland’s premier dance college and hub of expertise, providing over seventy weekly child, teen and adult dance classes alongside their full-time professional training course – the longest running course of its kind in Scotland.
Dance For All has been one of my regular clients since 2007, trusting me with managing their online presence, designing their marketing strategy, writing successful press releases and crafting their print and web copy.
I’m ecstatic to have made a significant contribution to cementing their reputation:their student intake is the highest it’s ever been, drawing students from across Scotland and the UK; their college and pupil stage shows sell out; many of their classes carry waiting lists; their 1,800+ Facebook fans are engaged and growing steadily, with organic post reach hitting over 10,000 people per month with over 5,000 people engaging with our posts; their website users are steadily increasing, currently averaging 2500 unique users per month, which is comparable to their competitors; and they have so many college course applicants, they now have to hold at least three audition days each year.
At present, we’re collaborating on a new student prospectus and marketing strategy for their weekly dance classes, alongside our regular and cyclical work.
Work highlights since 2012 onwards include:
- writing, editing and formatting over 20,000 words of web copy + numerous blog posts;
- writing sales copy, such as: show teasers, prospectus, leaflets, flyers, letters and emails;
- providing marketing strategy and promotional content;
- writing blog posts and interviewing college alumni;
- design, build and management of their WordPress website;
- providing social media strategy and content;
- gathering feedback and testimonials;
- writing successful news releases and landing several feature articles in local press;
- coining their tagline Hub of Expertise.
Click the tabs below for more details on each highlighted project.
Reference available on request.
Read more: Dance For All Website Re-brand, Copy & Build
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