Case Study: Serenity Launch Cruise

Custom Launch Cruise Serenity package

Danielle Zeigler’s mission is to “help entrepreneurs harness their strengths, personality, and energy to easily + authentically market their work to exactly the people who need it”. On her blog, she shares tips & strategies to help you stand out (without selling out) in a crowded online space.

I’ve been working with Danielle since January 2017, on sales copy, email marketing, lead magnets and through a blogging retainer, as well as planning & strategy.



A re-launch of Danielle’s signature program SEO for Solopreneurs and signature lead magnet, SEO Made Simple.


Danielle hired me for a bespoke Launch Cruise Serenity package.

Danielle’s package included:


Danielle Zeigler's testimonial for Jeda Pearl's copywriting & strategy work

“Jeda feels like a partner in my business. 

She genuinely cares about the success of her clients and she goes above and beyond to add value (for you and your clients)

Jeda puts more thought and effort into her work than many other copywriters I’ve worked with! I have tons and tons of copy I can repurpose and I’m more confident with my course materials.”

 – Danielle Zeigler,
SEO consultant & Business Coach


Copywriting & editing of 45,000 words 

Content, sales and marketing strategy + launch planning

  • Ideal Client Compass
    • Brand Clarity Questionnaire
    • Video Strategy Session (recorded + notes)
    • Bespoke Ideal Client Compass PDF guide
  • Name ideas (20 + Word Matrix + key phrases)
  • Lead Magnet Copy:
    • Landing Page
    • Welcome Email option
    • Free Challenge Email Sequence
    • Bonus Cheat Sheet handout
  • Sales Copy:
    • Sales Page
    • Sales Email Auto-Responder Sequences
    • Purchase Thank You Page
  • Supporting documents:
    • Statistics for infographics
    • Campaign Blog Post Ideas
    • Social Media post ideas
    • New Bio
    • Project Appraisal
  • Strategy:
    • Launch strategy & planning
    • Early bird bonus – ideas + copy
    • Course bonus ideas – handouts
    • Launch Checklist



  • 45,000 words worth of new and updated content to use year-round for future launches and marketing
  • Launch strategy, course content strategy and ideas, Asana launch calendar and checklists to ease future launches
  • Very high email sequence open rates
  • Strong click-through rates
  • Sales Emails Auto-Responder Sequences:
    • Open rates (35–48%)
    • Click-through rates (2–6%)
  • Lead Magnet Email Auto-Responder Sequences:
    • Open rates (48–68%)
    • Click-through rates (2–15%)
Industry averages (MailChimp): open rates: 18.2%; click-through rates: 1.7%.


Want a web-savvy writer who crafts magnetic copy?

Let’s collaborate!


Read more client praise here

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