Audience Archives - Jeda Pearl

Happy Un-Valentine’s Day! {or How to nurture your audience year-round}

5 min | My partner and I don’t celebrate St Valentine’s Day. We tried it for the first couple of years but, to be honest, it felt forced and anti-climatic. So, about 17 years ago {or possibly longer!} we made a pact to never celebrate it – not even a card was exchanged. Oh, we felt…

5 Brexit lessons to help build stronger audience relationships

By Jeda |

10 min | Here in the UK we’re witnessing incredible political times as we contemplate what to do after the results of our EU Referendum (nicknamed Brexit). 51.9% of the electorate voted to leave the EU. Within hours our Prime Minister had resigned and the main political parties were in meltdown, as were the 48.1% of Remain…