Posts Tagged ‘Writing Tips’

How to write compelling stories your clients will love

How to write compelling stories your clients will love

4 min | Figuring out the business stories which resonate with your specific ideal clients can drive you to distraction some days! But it doesn’t have to be that way. I’ve identified 8 key storytelling elements which heart-fuelled business owners can use to make the process much easier – elements which help you forge stronger, deeper…

Read More

How to determine the main goal or objective of your copy [Video]

2 min | The next time you’re writing something important, like a: sales email sequence, sales page for your new product or service, blog post where you’re sharing valuable content as part of your marketing strategy, or landing page for your pre-launch campaign, you need to allocate time to consider: What’s really the main goal…

Read More

Is this vital captivating ingredient missing from your writing?

The vital captivating ingredient missing from your writing

5 min | My brother-in-law is an actor and when he was in theatre school he had whole tutorials on this very subject. It’s the essential element which makes a character real, three-dimensional, absorbing – believable. Novelists also use this method to a realise complex scenes, plots and characters which you fall in love with.…

Read More