507 powerful words to help you write remarkable headlines – an indispensable index

Learn how to write better headlines with an index of emotional power words
7.5 min |

Writing better headlines is a top priority for any savvy business owner who publishes content – they’re vital to your success. Great headlines make the difference between getting more click-throughs, subscribes and sales, versus complete inaction.

The beauty of this list is, you don’t have to sacrifice your authentic brand to write magnetic headlines.

Headlines come in all shapes and sizes:

  • Email subject lines
  • Blog post headlines
  • Sales page headings
  • Call-To-Actions (CTAs)
  • Web copy titles
  • Taglines
  • Magazine & newspaper headlines
  • Video/podcast titles
  • Advert headlines
  • SEO title tags
  • Article sub-headings

The great awesome news is that, even if you’re a recovering perfectionist,*holla* you don’t have to pour hours into your headlines.

I’m giving you a treasure trove of 507 words you can combine to craft irresistible headlines!

Yes, 507 words sound like a lot, so I’ve broken them down into sections to help you navigate the list. And, if you please, there’s even a free tips sheet, with:

A headline treasure trove - 507 emotional power words to write great headlines

  • 14 Headline templates – sample sentences for your to swipe
  • The 6 key criteria for irresistible headlines
  • Space for your notes as you go {to rinse & reuse} – yay!
  • + Free access to The Vault members’ library

Go to The Vault to get your 507-word Headline Treasure Trove.

 

Before we get stuck into the mega-list of power words, there are 5 important things you need to know:

  1. Headlines serve many functions, but they all have the same, singular purpose {more on that in a moment}
  2. Your headlines don’t need to be bodacious language gardens {no university degree required}
  3. Truly irresistible headlines need to meet 6 key criteria {I’ll finish up the post with them}
  4. Make sure you can back up your headline, ie don’t use “spectacular” in your headline, if your content is not.
  5. YOU know your audience best – use the Treasure Trove with caution and keep your headlines authentic to your brand!

 

What’s the purpose of your headline?

Different headlines have different functions – click-through from search results, open the email, subscribe, stay on the page, read your blog, find out more, share on Facebook, join your community, choose a bouquet, book a spa day, sign up for your solopreneurs mastermind, buy a spot on your photography course… interview mime artists 😉

All headlines serve one purpose: to compel action by offering the promise of something more.

Your headline is one-part intrigue and one-part promise and your content must deliver on that promise.

We’re all getting sick of click-bait headlines and so are advertisers – Facebook, for example, is penalising them.

That means step one is producing quality content. Stick a “working” title on it and don’t stress about the headline until the end. When you’re finished, that’s the time to tweak and fine-tune your headline.

 

A headline treasure trove - 507 emotional power words to write great headlinesSkip the full post & download your swipe file:

Go to The Vault to get your 507-word Headline Treasure Trove.

 

507 words for creating powerful, emotive & authentic headlines

These words fall under the first of the 6 key criteria for headings: Make you headlines intriguing.

I’ve split the 507 words into seven “Curiosity Spark” sections:

  • Mysterious
  • Tempting
  • Explanatory
  • Unexpected
  • Cautionary
  • Transformative
  • Marvelous

Curiosity Sparks they’re elements of intentional intrigue that you can use within your writing, but here we’re using them specifically for headlines {I talk about them in the Storytelling Sirens writing companion}.

I’ll give an alternative to this blog headline as an example under each Curiosity Spark – with more in the download.

Remember, mix and match these words suit your topic, type of content & your own brand.

 

Curiosity Spark #1: Mystery

63 Mysterious words & phrases for suspenseful, cliffhanger headlines

 

Secret

Discover

Confidential

Little-known

Exposed

Code

Insider

Bootleg

Undercover

Confession

Illusive

Concealed

Stealth

Password

Hush-hush

Legend

Dilemma

Subtle

Curiosity

Revealing

Myths

Hidden

Clues

Underground

Conspiracy

Outlawed

Puzzle

Discreet

Cryptic

Surreptitious

Off the record

Blueprint

Breaking news

Pathfinder

Dramatically

Mysterious

Unknown

Covert

Suspicious

Intriguing

Key

Proof

Questions

Camouflaged

Solve

Sneaky

Censored

Behind the scenes

Clandestine

Misleading

Improvise

Crafty

Forbidden

Secretive

Answer

Story

Solution

Classified

Example: The mystery behind click-worthy headlines revealed!

 

Curiosity Spark #2: Temptation

Indulge the senses &/or create anticipation with these 75 tempting words

Juicy

Enticing

Tasty

Need

Beautiful

Play

Uplifting

Wild

Imagine

Gorgeous

Smooth

Anticipate

Fire

Attractive

Cold

Blissful

Make

Hot

Boost

Exquisite

Thrilling

Delicious

Create

Joyful

Magnetic

Sizzle

Delightful

Scandalous

Light-hearted

Recipe

Tighten

Excite

Expectations

Graceful

Influence

Light

Vital

Passionate

Teaser

Persuasive

Fascinating

Colourful

Irresistible

Love

Ingredients

Naughty

Move

Vibrant

Intense

Cool

Spark

Dark

Tempting

Intuitive

Rejuvenate

Touch

Striking

Luscious

Alluring

 

Less sensual words {great for special offers or subscribe/buy buttons}:

Get

Bargain

Predict

Give

Offer

Free

Extra

Grab

Capture

Reach

Gift

Awaiting

Prepare

Receive

Win

 

Example: Tighten-up your headlines with these 507 enticing words

 

A headline treasure trove - 507 emotional power words to write great headlinesSkip the full post & download your swipe file:

Go to The Vault to get your 507-word Headline Treasure Trove.

 

Curiosity Spark #3: Explain

109 Explanatory words for content which helps teach, achieve or clarify

Classic knowledge-generation words:

You

How

Who

Decide

Effects

Reasons

 

Why

What

Where

Understand

Realise

Know

 

Ways

When

#-Step / Steps

Choose

Number

 

 

Words to build (genuine) trust:

Reliable

Guarantee

Clever

Real

Safe

Authentic

Devoted

Truly

Strong

Insightful

Secure

Savvy

Trust

Respectable

Honest

No-nonsense

Certain

Faithful

True

Proven

Truth

Sure

Smart

Sincere

Trustworthy

Accurate

Stable

Believe

Confidence

 

Demonstrate how you can help people achieve with these words:

Value

Start

Build

Evolve

Generate

Focus

Nourish

Advantage

Use

Satisfy

Resourceful

Increase

Benefit

Develop

Keep

Compare

Profitable

Help

Adaptable

Motivated

Feature

Achieve

Gain

Purpose

Succeed

Improve

Prosper

Difference

Nurture

Ask

Work

Multiply

Assist

Worth

Thrive

Grow

 

Use of data, methodology and handouts:

Exercise

Science

Tactic

Common

Statistics

History

Practical

Tools

Strategy

Examples

DIY

Formula

Signs

Hacks

Guide

Facts

Process

Infographic

Techniques

Rules

Plan

Insights

Method

Explain

Template

Habits

Tips

 

Example: 507 reliable words to write authentic and successful headlines

 

Curiosity Spark #4: Be Unexpected

40 words to create unexpected headlines

 

Surprising

Random

Controversial

Audacious

Obscure

Staggering

Far-fetched

Kooky

Bizarre

Curious

Eye-opening

Brazen

Suddenly

Unbelievable

Inventive

Bold

Shocking

Odd

Unanticipated

Wacky

Unforeseen

Peculiar

Ridiculous

Crazy

Counter-intuitive

Unusual

Unexpected

Weird

Strange

Outrageous

Startling

Spontaneous

Irregular

Impossible

Absurd

Freaky

Dare

Obnoxious

Unpredictable

Refreshing

 

Example: An unbelievably long list of words you can use for inventive headlines

 

Curiosity Spark #5: Use Caution

Elicit genuine warning with these 69 cautionary words

Use these words rarely and with care. Ideally use two as a double negative or team one with a positive. When used in this way, they can work well for sales page sub-headings, blog post titles and email subject lines, especially towards the end of a launch.

Neglect

Annoy

Problematic

Aggravating

Should

End

Painful

Can’t

Miss

Infuriating

Terrible

Danger

Compulsive

Disaster

Powerless

Lies

Deceitful

Apalling

Stop

Warning

Limited

Frustrating

Overwhelm

Never

Worst

Scarce

Risk

Dismal

Urgent

Caution

Panic

Corrupt

Shameful

Negative

Quit

Disastrous

Blacklisted

Pathetic

Useless

Scary

Less

Confusing

Unhealthy

Don’t

Critical

Unreliable

Anxiety

Last

Critical

Awkward

Difficult

Stress

Brutal

Careless

Alarming

Tragic

Inferior

Loser

Cowardly

Wicked

Nasty

Doubtful

Avoid

 

The following are exceptionally strong negative words, so use with extreme delicacy:

Repulsive

Destroy

Malicious

Kill

Hate

Disgusting

 

Example: Stop hating and start loving your headlines with these 507 words

 

A headline treasure trove - 507 emotional power words to write great headlinesDownload your swipe file:

Go to The Vault to get your 507-word Headline Treasure Trove.

 

Curiosity Spark #6: Transformation

Show how you make their lives better with these 46 transformative words

Nurture empathy, commiserate and share your journey with these before & after words…

Before:

Mistake

Trauma

Heartbreaking

Suffer

Roadblocks

Challenge

Accident

Nightmare

Before

Fail

Embarrassing

Ordeal

Crisis

 

After:

Overcome

Fix

Master

Become

Renew

Courageous

Tenacious

Revamp

Brave

Freedom

Transform

Learn

Experience

After

Revive

Validate

Fearless

Happened

Fulfil

Beat

Empowering

Lesson

Accomplish

Triumph

Success

Journey

Confront

Achieve

Turn

Convert

Adventure

Change

Results

 

Example: Convert lame headlines to luminous ones with these 507 words

 

Curiosity Spark #7: Marvel

105 superb words for headlines we can marvel at

Share your wonder:

Incredible

Epic

Mind-Blowing

Awesome

Spectacular

Inventive

Stunning

New

Essential

Promise

Huge

Extreme

Miracle

Excellent

Remarkable

Magical

Breathtaking

Amazing

Brilliant

Superb

Unique

Vital

Special

Better

Finally

Marvelous

Breathtaking

Absolute

Enduring

Dazzling

Inspiring

Unbelievable

Revolutionary

Fantastic

Astonishing

Sensational

Magnificent

Wonderful

Popular

Powerful

Indispensable

Latest

Superior

Innovative

Legendary

Transcendent

Skyrocket

Outstanding

 

Use superlatives:

Best

Perfect

Leading

Quickest

Greatest

Strangest

Biggest

Unrivalled

Finest

Complete

Favourite

Only

Easiest

Most

Funniest

Alone

Smallest

Unbeatable

Everything

Unprecedented

Ultimate

Unparalleled

Winning

Flawless

Incomparable

Supreme

Expert

All

First

Singular

Ever

Top

 

 

Reflect the ease you’ll bring:

Effortless

Reduced

Ease

Direct

Peaceful

Short

Effective

Swift

Simple

Efficient

Faster

Graceful

Painless

Easy

Generous

Instant

Clear

Relaxing

Convenient

Cure

Straightforward

Align

Immediate

Uncomplicated

Calm

 

Example: Write outstanding headlines faster with this indispensable list

Final headline: 507 powerful words to help you write remarkable headlines

 

The 6 key criteria for irresistible headlines

To summarize (I go into more detail in the swipe file below), to get irresistible headlines, make them:

  • Intriguing (catches your ideal client attention & sparks their curiosity – this post)
  • Compelling (need-to-know, fascinating, creates anticipation)
  • Accurate (makes sense, factual, tangible, clear)
  • Useful (helpful, deals with a pain point)
  • Emotive (strong, emotional language)
  • Specific (distinguishing word/phrase)

 

A headline treasure trove - 507 emotional power words to write great headlinesDownload your swipe file:

Go to The Vault to get your 507-word Headline Treasure Trove.

 

Phew! That was one mega post!!

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